* {
    box-sizing: border-box;
    margin: 0;
    padding: 0;
}

:root {
    --ink: #17201c;
    --muted: #52605a;
    --line: #d6ded7;
    --paper: #fbfcf8;
    --green: #0f6b57;
    --coral: #d65f4a;
    --gold: #e4b64f;
    --blue: #426b94;
    --max-width: 1120px;
}

body {
    min-height: 100vh;
    color: var(--ink);
    background: var(--paper);
    font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, sans-serif;
    line-height: 1.5;
}

nav {
    position: sticky;
    top: 0;
    z-index: 10;
    background: rgba(251, 252, 248, 0.96);
    border-bottom: 1px solid var(--line);
}

.nav-container {
    max-width: var(--max-width);
    margin: 0 auto;
    padding: 1rem 2rem;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 1.5rem;
}

.logo {
    color: var(--ink);
    font-size: 1.1rem;
    font-weight: 900;
    text-decoration: none;
}

.nav-links {
    display: flex;
    align-items: center;
    gap: 1.4rem;
    list-style: none;
}

.nav-links a {
    color: var(--ink);
    font-size: 0.92rem;
    font-weight: 700;
    text-decoration: none;
}

.nav-links a:hover {
    color: var(--green);
}

main {
    max-width: var(--max-width);
    margin: 0 auto;
    padding: 0 2rem 4rem;
}

.hero {
    min-height: calc(100vh - 66px);
    display: grid;
    grid-template-columns: minmax(0, 1.05fr) minmax(320px, 0.75fr);
    gap: 4rem;
    align-items: center;
    padding: 4rem 0 3rem;
}

.kicker {
    color: var(--coral);
    font-size: 0.78rem;
    font-weight: 800;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    margin-bottom: 1rem;
}

.hero h1 {
    max-width: 760px;
    font-size: clamp(3rem, 7vw, 5.6rem);
    line-height: 0.95;
    font-weight: 800;
    letter-spacing: 0;
    margin-bottom: 1.5rem;
}

.lede {
    max-width: 680px;
    color: var(--muted);
    font-size: 1.25rem;
    line-height: 1.65;
    margin-bottom: 2rem;
}

.actions {
    display: flex;
    flex-wrap: wrap;
    gap: 0.8rem;
}

.button {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-height: 48px;
    padding: 0.8rem 1.2rem;
    border-radius: 6px;
    font-weight: 800;
    text-decoration: none;
    transition: transform 0.2s, box-shadow 0.2s, background 0.2s;
}

.button:hover {
    transform: translateY(-2px);
    box-shadow: 0 10px 24px rgba(23, 32, 28, 0.14);
}

.button-primary {
    color: white;
    background: var(--green);
}

.button-secondary {
    color: var(--ink);
    background: #eef2ec;
    border: 1px solid var(--line);
}

.portrait {
    position: relative;
    margin: 0;
}

.portrait::before {
    content: "";
    position: absolute;
    inset: -22px 22px 22px -22px;
    border: 2px solid var(--gold);
    z-index: 0;
}

.portrait img {
    position: relative;
    z-index: 1;
    width: 100%;
    aspect-ratio: 4 / 5;
    object-fit: cover;
    display: block;
    filter: saturate(0.92) contrast(1.02);
}

.portrait figcaption {
    position: relative;
    z-index: 1;
    color: var(--muted);
    font-size: 0.78rem;
    line-height: 1.45;
    margin-top: 0.8rem;
}

.statement {
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
    padding: 3rem 0;
    margin-bottom: 5rem;
}

.statement p {
    max-width: 940px;
    color: var(--ink);
    font-size: clamp(1.7rem, 3.4vw, 3rem);
    line-height: 1.18;
    font-weight: 760;
}

.section {
    margin-bottom: 5rem;
}

.section-header {
    max-width: 720px;
    margin-bottom: 1.6rem;
}

.section h2,
.split h2,
.cta h2 {
    font-size: clamp(2rem, 4vw, 3.3rem);
    line-height: 1.05;
    letter-spacing: 0;
    margin-bottom: 1rem;
}

.card-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 1rem;
}

.card {
    min-height: 300px;
    padding: 1.4rem;
    border: 1px solid var(--line);
    border-radius: 8px;
    background: white;
}

.card i {
    color: var(--blue);
    font-size: 1.8rem;
    margin-bottom: 1.2rem;
}

.card h3,
.audience-grid h3 {
    font-size: 1.25rem;
    line-height: 1.2;
    margin-bottom: 0.7rem;
}

.card p,
.text-stack p,
.audience-grid p,
.cta p {
    color: var(--muted);
    line-height: 1.65;
}

.split {
    display: grid;
    grid-template-columns: minmax(0, 0.8fr) minmax(0, 1fr);
    gap: 4rem;
    align-items: start;
    padding: 4rem 0;
    margin-bottom: 5rem;
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
}

.text-stack {
    display: grid;
    gap: 1rem;
    font-size: 1.08rem;
}

.audience-grid {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    border-top: 1px solid var(--line);
    border-left: 1px solid var(--line);
}

.audience-grid div {
    min-height: 260px;
    padding: 1.2rem;
    border-right: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
    background: rgba(255, 255, 255, 0.55);
}

.audience-grid span {
    display: block;
    color: var(--coral);
    font-weight: 900;
    margin-bottom: 4rem;
}

.cta {
    display: flex;
    justify-content: space-between;
    gap: 2rem;
    align-items: center;
    padding: 2rem;
    color: white;
    background: var(--ink);
    border-radius: 8px;
}

.cta > div {
    max-width: 720px;
}

.cta p {
    color: rgba(255, 255, 255, 0.78);
}

.cta .button-primary {
    flex: 0 0 auto;
    color: var(--ink);
    background: var(--gold);
}

footer {
    max-width: var(--max-width);
    margin: 0 auto;
    padding: 0 2rem 2rem;
    color: var(--muted);
    font-size: 0.9rem;
}

@media (max-width: 900px) {
    .hero,
    .split {
        grid-template-columns: 1fr;
        gap: 2.5rem;
    }

    .hero {
        min-height: auto;
        padding-top: 3rem;
    }

    .card-grid,
    .audience-grid {
        grid-template-columns: 1fr 1fr;
    }

    .cta {
        align-items: flex-start;
        flex-direction: column;
    }
}

@media (max-width: 620px) {
    .nav-container {
        align-items: flex-start;
        flex-direction: column;
    }

    .nav-links {
        width: 100%;
        flex-wrap: wrap;
        gap: 0.9rem;
    }

    main {
        padding: 0 1.2rem 3rem;
    }

    .hero h1 {
        font-size: 3rem;
    }

    .lede {
        font-size: 1.08rem;
    }

    .card-grid,
    .audience-grid {
        grid-template-columns: 1fr;
    }

    .audience-grid span {
        margin-bottom: 2rem;
    }

    .button {
        width: 100%;
    }
}